June 8, 2007
DANVILLE, PA – Thomas Qualley has been named vice president of marketing for Geisinger Health Plan. His duties include marketing, product development and product management.
Qualley has worked in managed care for more than 20 years. During his tenure at Aetna, he served as head of brand marketing and advertising, head of Medicare marketing, and most recently as health of national marketing strategy & brand management for the retiree markets. Prior to Aetna, Qualley was director of marketing and advertising for United HealthGroup in Minneapolis, Minnesota. Qualley graduated with Academic Honors from the University of St. Thomas, St. Paul, Minnesota with a bachelor of arts in political science and a minor in economics.
In 2006, Qualley’s marketing team at Aetna won a silver ECHO award from the Direct Marketing Association for Aetna’s Medicare prescription drug benefit marketing campaign. The ECHO award is the only comprehensive international direct marketing award recognizing excellence in strategy, creativity, and results.
A member of the Direct Marketing Association, Qualley also enjoys the theatre, collecting British and French antiques and playing golf.
Qualley will be relocating to the Danville area. He has two daughters, Meagan, 23, of Scottsdale, Arizona, and Kathryn, 16, of Minneapolis, Minnesota.
Begun in 1985, Geisinger Health Plan is one of the nation’s largest rural HMOs and serves more than 209,000 members in 42 counties throughout northeastern and central Pennsylvania. Geisinger Health Plan members have access to complete health-care benefits ranging from preventive care and routine office visits to hospital care and major surgery. Coverage is available for businesses of all sizes, individuals and families, and Medicare beneficiaries. PPO and high deductible plans are sold through Geisinger Quality Options, Inc. Self-funded and indemnity plans are sold through Geisinger Indemnity Insurance Company.
For more information, please contact
Amy Bowen, Public Relations Specialist, (570) 271-8135